NIKE Guangzhou

Nike continues to accelerate its digital transformation with the introduction of Nike Rise: a first-of-its-kind Nike store concept that responds to the pulse of sport in a Member’s city.

With the intersection of sport and digital always top of mind, this city-led retail destination transforms itself into a responsive, data-powered hub to inspire and enable Nike Members in Guangzhou to move.  

“Building on our history of serving our Greater China Members through new and innovative store concepts, we’re thrilled to unveil this first Nike Rise door in Guangzhou, a city that truly loves and obsesses sport,” says Cathy Sparks, VP/GM of Global Nike Direct Stores & Service. “Whether Members are connecting through the Nike App or joining in-store, they’re invited to experience a digitally-enabled journey at this Nike Rise door that links them to the energy and activity of the city, and unites communities across Guangzhou through the power of sport.”

CONTENT COURTESY OF NIKE.COM