NIKE RISE SEOUL

The NIKE RISE SEOUL STORE IS THE Culmination of Years of work by THE Global and APLA Teams. It represents an amazing Collaborative team effort and was built during the COVID pandemic.

Store Entrance with Sport Pulse, Product Initiative Zone and Sports Hub

Sport Pulse Atrium Screen

transforming retail, Nike introduced the RISE concept to Seoul. The unique and IMMERSIVE environment reacts in real-time to sporting events, weather, and local running activity, While showcasing Storytelling through brand content.

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NIKE GUANGZHOU