COLUMBIA SPORTSWEAR

EYELEVEL IS A RETAIL EXPERIENCE AND DESIGN AGENCY. THEY PRIDE THEMSELVES ON PROVIDING SOLUTIONS AND CREATING INNOVATIVE IDEAS. THEY TAKE A PROJECT FROM AN IDEA ON A STICKY NOTE AND DEVELOP IT WITH SKETCHES AND RENDERINGS, THEN WITH ENGINEERING AND FABRICATION, AND FINALLY, TO INSTALLATION.

I WAS FORTUNATE TO JOIN A TEAM THAT CREATED A BEAUTIFUL RETAIL CONCEPT FOR COLUMBIA SPORTSWEAR. BUILDING ON THIS MOMENTUM, I Managed THE Roll-Out OF THE CONCEPT IN LOCATIONS AROUND THE WORLD.

WE THEN EXTENDED THIS THINKING TO CREATE A NEW CONCEPT FOR THE VALUE CHANNEL AND REFRESHED THE WAY MARKETING AND MERCHANDISE SHOWED UP IN KEY COLUMBIA STORE LOCATIONS.