GRAY & COMPANY QUEEN ANNE CANDY
working at a candy company was just as fun as you’d imagine it to be:
Giant trade shows full of candy samples - Check!
Tasting warm, liquid chocolate being delivered from a tanker truck - Check!
Learning the flavor notes of different chocolate ingredients; like wine-tasting for chocolate, as part of your job - Check!
A scrappy group of dedicated Brand Marketers, Sales People and Product Developers came together to rejuvenate and relaunch a beloved candy brand. The only problem: we may have done our jobs too well.
Queen Anne was a brand ready for a refresh. Our team updated the existing SKU’s and expanded the product line into new categories and seasons. This successful re-visioning of the Queen Anne brand resulted in it being sold by Gray & Company. Queen Anne Candy can be found on shelves in major retailers nationwide.